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LA Original

Supporting creative entrepreneurs across Los Angeles

LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products. These sales support creative entrepreneur programs. In addition, LA Original encourages people to shop local while providing a new badge of LA pride for residents and visitors alike. Our dynamic and intentionally collaborative mark for LA represents the unique creative culture here in Los Angeles. Proceeds from LA Original support the Downtown Women’s Center’s “Made by DWC” program that teaches job training and maker skills to women transitioning out of homelessness.

“It has been a privilege to support Mayor Garcetti’s vision for LA Original, a program that unites and cultivates a community of local artists, designers, and manufacturers. LA Original is creating a new generation of entrepreneurs, elevating awareness of the extraordinary makers who fuel our city’s creative spirit while also raising job training funds for women transitioning out of homelessness. ”

– Ashley Jacobs, Chief Marketing Officer, Office of Mayor Garcetti

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