To address Los Angeles’ ongoing historic drought, Mayor Garcetti’s fifth executive directive mandates that the city cut its water use 20 percent by 2017. To reach that goal, the Mayor’s Fund for Los Angeles cooperated with Mayor Garcetti to launch the Save the Drop campaign in April 2015. Save the Drop targets residents, youth, and businesses, highlighting water conservation and connecting Angelenos to practical tips, tools, and rebates.
From April 2015 through September 2015, Save the Drop focused on outdoor water use, drought tolerant landscaping, and simple indoor water reduction solutions. The campaign’s second phase urges Angelenos to “Capture the Drop” whenever rain does fall.
To spread the word, the Mayor’s Fund for Los Angeles partnered with artist Scoli Acosta to display an art installation at Union Station from March 12 – 24. The sculptural piece features rain barrels and a cistern, demonstrating how individuals and families can collect rainwater close to their homes. After March, the installation travels to other iconic L.A. locations.
Save the Drop has been seen and felt across the city. It appears in media and programming from many City departments, and on broadcast, radio, digital and social media platforms. On TV and radio PSAs, Academy Award nominee Steve Carell and Critics Choice Television Award nominee Jaime Camil provide narration, along with music from Grammy Award-winning artist Moby. Current media partners include iHeartMedia, PVBLIC Foundation, Univision, and Telemundo.
Save the Drop is a great opportunity to leverage resources through public-private partnerships. Along with City Hall, non-profit partners, foundations, neighborhood councils and corporate leaders, the Mayor’s Fund for Los Angeles will continue a robust and effective campaign, promoting water conservation across the city.