To address Los Angeles’ historic drought, Mayor Garcetti’s fifth executive directive mandated that the city cut its water use 20 percent by 2017.
To reach that goal, the Mayor’s Fund for Los Angeles partnered with the Mayor’s Office and L.A.-based ad agency Omelet to launch the Save the Drop campaign. Save the Drop targets residents, youth, and businesses, highlighting water conservation and connecting Angelenos to practical tips, tools, and rebates. MFLA also partnered with artist Scoli Acosta to display a Save the Drop art installation around the city featuring information on capturing rainwater.
In 2016, the Drop Defender contest sourced water savings ideas from ingenious Angelenos.
And in early 2017, Los Angeles met and exceeded the Mayor’s 20 percent water use reduction goal, thanks in part to Save the Drop. Top Drop Defenders received prizes and recognition from Mayor Garcetti at a ceremony to mark the achievement.
Save the Drop has appeared in media and programming from many City departments, and on broadcast, radio, digital, and social media platforms. On TV and radio public service announcements, Academy Award nominee Steve Carell and Critics Choice Television Award nominee Jaime Camil provide narration, along with music from Grammy Award-winning artist Moby. Media partners include iHeartMedia, PVBLIC Foundation, Univision, and Telemundo.