Los Angeles stands as a global leader from food to fashion to philanthropy, from the arts to architecture to education, from technology to theme parks, and from winning sports teams to—of course—movies, television and music.
Many of the most innovative and entrepreneurial individuals on the planet call Los Angeles home because it uniquely provides a space to create.
Brand LA is an MFLA initiative to showcase L.A. as an epicenter of creativity and innovation, a global city to work, live and play in. In 2014, Brand LA led the marketing and social media communications for Why Lucas in LA.
In 2017, Brand LA also partnered with the Mayor’s Office of Economic Development to launch LA Original, which showcases our diverse makers and promotes locally designed, assembled, or manufactured goods through a line of LA-branded products.
Involving more than 20 companies and retailers as well as support from local advertising firm 72andSunny, LA Original debuted at a pop-up shop at the newly redesigned Westfield Century City, at the Library Store at the Los Angeles Public Library Central Library, and online through www.laoriginal.com.
All proceeds from the LA Original pilot program received by the Mayor’s Fund for Los Angeles will support the Downtown Women’s Center’s “Made by DWC” program, providing job training and maker skills to women transitioning out of homelessness.
Going forward, LA Original will support a variety of programs for L.A.’s creative entrepreneurs and manufacturers.