What is Los Angeles’ brand? It’s been a long time since it was just Hollywood, traffic, and 72-degrees-and-sunny. Los Angeles stands as a national leader from food to fashion to philanthropy, from the arts to architecture to education, from technology to theme parks, and from winning sports teams to—of course—movies, television and music. Many of the most innovative and entrepreneurial individuals on the planet call L.A. home.
The Fund is excited to support Brand LA, an initiative developing communications programs and events that showcase L.A. as the epicenter of creativity and innovation, a global city to work, live and play in. Partnering with our colleagues at the Los Angeles Tourism and Convention Board, we can drive civic pride, jumpstart economic development and directly impact tourism. Brand LA asks the smartest branding experts and creative thinkers from across L.A.’s multitude of industries to craft a consistent and revitalized identity for the city, with an emphasis on our singular creativity, innovation and freedom.