GIVEN (Grocery Initiative for Vital Emergency Needs)

Providing direct cash assistance to low-income families during the holiday season.

In December 2020, the GIVEN program launched with a goal of helping 10,000 families during the holidays with cash cards for food and essentials. Unlike some federal and local government programs, GIVEN provided assistance with lower barriers to approval to aid in distributing funds quickly through the City’s FamilySource Centers. The Mayor’s Fund for Los Angeles, with Mayor Eric Garcetti and City’s FamilySource centers distributed $300 per family to help with groceries and other essential items during the holiday season. Over 10,000 cards were distributed in two months, with recipients spending funds on essentials including 35% in grocery stores.

A year later in November 2021, MFLA launched GIVEN 2.0 in partnership with the LA Community Investment for Families Department to distribute an additional 5,000+ cards to families in need during the holiday season. The program continued to focus on low-income families with $300 cash-cards to provide assistance with groceries and other essential items during the holidays. In total, almost 5,000 cards were again distributed in partnership with the City’s eight FamilySource Centers. Excluding cash withdrawals which can not be categorized, at least 79% of funds were spent at businesses specializing in essential items such as food and drug stores.

In order to qualify for the GIVEN program, families had to meet the following three conditions:

  • Reside in the City of Los Angeles
  • Have a household income at or below 80 percent of the area median income or roughly $57,000/year
  • Demonstrate hardship through suffered illness, loss of employment or some other negative factor due to the COVID-19 pandemic

Key Impact

15,221 families served
$4.4m distributed

Issue Area

Disaster Relief & Recovery, Economic Development


FamilySource Centers
Communities Investment in Families Department, City of Los Angeles (CIFD)

Programs Similar to GIVEN (Grocery Initiative for Vital Emergency Needs)

  • Supporting small Chambers of Commerce serving local businesses.

  • Responding in real-time to the immediate needs of Angelenos.

  • Masks and health supplies for vulnerable communities.

News Related to GIVEN (Grocery Initiative for Vital Emergency Needs)