Save the Drop/Cada Gotita Cuenta is the first cross-department public awareness campaign to engage Los Angeles communities around water conservation. Outreach focuses on outdoor water use, drought-tolerant landscaping, and common sense water reduction techniques. Save the Drop is a centerpiece of Mayor Garcetti’s Sustainable City pLAn.
Save the Drop is a truly unprecedented collaboration amongst city departments that have provided media and programming to get the messaging across. City partners include the Los Angeles Department of Water and Power, the City’s Department of Transportation, Bureau of Sanitation, Department of Parks and Recreation, Los Angeles Fire Department, and Los Angeles Public Libraries. Leveraging a variety of resources provided through this partnership and other public/private partnerships, the Mayor’s Fund for Los Angeles continues to coordinate a robust and effective campaign.